In Evangelii Gaudium, Pope Francis suggests a preferential option for the poor. It’s not a statement original to him, of course. A recent citation is from Pope Benedict.
48. If the whole Church takes up this missionary impulse, she has to go forth to everyone without exception. But to whom should she go first? When we read the Gospel we find a clear indication: not so much our friends and wealthy neighbours, but above all the poor and the sick, those who are usually despised and overlooked, “those who cannot repay you” (Lk 14:14). There can be no room for doubt or for explanations which weaken so clear a message. Today and always, “the poor are the privileged recipients of the Gospel”,[BENEDICT XVI, Address to the Brazilian Bishops in the Cathedral of São Paulo, Brazil (11 May 2007), 3] and the fact that it is freely preached to them is a sign of the kingdom that Jesus came to establish. We have to state, without mincing words, that “there is an inseparable bond between our faith and the poor”. May we never abandon them.
I would not overlook the socially awkward, people who are decidedly not cool by the mainstream standards of the culture.