I do think that the publishers of Magnificat have rendered a very useful service by offering their readers daily morning and evening prayer. I would be curious to know how many of their readers actually use it.
That said, the private celebration of the Hours does take second choice to the public praying of it:
40. Morning prayer and evening prayer are therefore to be accorded the highest importance as the prayer of the Christian community. Their public or communal celebration should be encouraged, especially in the case of those who live in community. Indeed, the recitation of these hours should be recommended also to individual members of the faithful unable to take part in a celebration in common.